Britney Spears Hold It Against Me = Corporate Machine
Proving she’s a corporate whore first and an entertainer second, BritBrit made $500,000 for the product placements in the Hold It Against Me music video.
The highest payout of all came from dating site Plenty Of Fish which, as you can see from the above image, had a nice feature in the video.
Did it work? You bet your sweet tits (or balls) it worked. The dating site saw a 20% spike in traffic the day after Britney premiered the video.
Check out the full video below. How many product placement spots do you see? Personally I was really expecting to see Cheetos, Starbucks (it seems to be the only place she goes), White Castle and PopEyes. I really think they missed out on a huge marketing opportunity here.
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